Writing & Marketing Portfolio

Client work ranging from branding and strategy to production management and digital marketing implementation.

Services offered: Email Marketing, Copywriting, Website Creation and Management, Branding Strategy, Social Media

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Mozilla

A new technology stack was introduced for online gaming - an effort of Google, Mozilla and developers across the world. This project was a fun collaboration between different players and a unique balance of technical to creative.

My role: Copywriter

openwebgames.com

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Ohio State Graduate School

The Ohio State University's Graduate School needed a complete restructuring and redesign of their website. This robust project started with harvesting over 600 pages of content, mining out the pieces that needed to stay, removing outdated content and creating new content within a new design. From sitemap to development, the site was a great accomplishment in accurately sharing all that the Graduate School has to offer.

My role: Digital Producer & Content Strategy

https://gradsch.osu.edu/

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SeriousFun Children’s Network

SeriousFun is a network of kids camps founded by Paul Newman. The camps are specially designed so kids with serious illnesses still get to experience the magic of summer camp.

In partnership with the Abercrombie & Fitch UX team, we reconfigured the structure of SeriousFun's website content, added some more fun with illustrations and completely reworked the donation flow for maximized impact.

My role: Copywriter & Digital Producer

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Relish Catering

Relish is catering with heart. As a small business in Denver, they source locally and intentionally give back to the community. We created a new website and provided ongoing marketing for their business.

Click into the images above to view an email nurture campaign we created to automatically follow up with potential wedding customers. Also, a few snippets of copy from the original website design.

My roles: Strategy & Copywriter, Email & Social Media Marketing

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The Columbus Idea Foundry

The Idea Foundry is a maker's space started in Columbus, Ohio. This project was a blast because of my favorite problem: too many good ideas. We took them through an entire rebrand, visually and vocally. We created brand pillars, a new logo and brand guidelines.

From there we created a new website: ideafoundry.com

My role: Brand Strategist, Art Direction & Copywriter

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Bonfire Red Client Gift

We got into the habit of making extraordinary client gifts each holiday season. This particular year we roasted our own coffee, branded it and created packaging that included custom mugs and biscotti.

My role: Brand Strategy & Copywriter

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Scholly

An app that helps prospective students find any scholarship possible needed a redesign. We partnered with the founders of Scholly to give their tool a refresh.

My role: Digital Producer

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JusTea

This conscious Vancouver company needed a refreshed focus on their top product: Purple Tea. We created a new landing page dedicated to the purple tea product line, utilizing previous SEO traction while also highlighting the beauty and purpose of JusTea’s purple tea. We followed this up with an automated series of welcome emails introducing more of the farmers’ stories and different aspects of the product.

My role: Content Strategist (including wireframing), Copywriter, Email Marketer