SeriousFun Children's Network

SeriousFun is a network of kids camps founded by Paul Newman. The camps are specially designed so kids with serious illnesses still get to experience the magic of summer camp.

In partnership with the Abercrombie & Fitch UX team, we reconfigured the structure of SeriousFun's website content, added some more fun with illustrations and completely reworked the donation flow for maximized impact.

My role: Copywriter & Producer